Anyone that’s really been upto – content, design, marketing – research and referencing, will tell you that being the best out there is an illusion.

Thus, under no delusions, we know that we’re just another NEW digital marketing agency, in a market full of agencies and other NEW marketing agencies.

Advertising, in our opinion, isn’t about us – the agency, nor the client or the product. To us, it is a two-way exchange of ideas, perspectives, skills, creative thoughts and so forth, coming together to make sense to a third person audience… in the first person.

We like think of our process as two triangles –

the client and the agency, the copywriter and the designer, the design and the developer, the realism and idealism, the art and the marketing

– coming together diagonally, to square off into one complete picture.

This coupled with our natural inclination to always see the upside to any angle, perspective or possibility, keeps us excited about always being upto something else, upto something new.

So yeah… we are upto “design, content, marketing”, while simultaneous being upto “words, pictures, ideas” and “stories, arts and experiments” and “binge-watching, break-dancing, and bathroom singing”. We are upto staying grounded within the three corners of what’s expected, what works, and what else could, while always choosing to traverse beyond our comfort zones.

Oh wait…
You meant to know what we’re really upto?