Popping fun and flavor into your snacking game. We provided Modi Naturals with a comprehensive solution to launch their ready-to-cook popcorn range, Pipo Popcorn. Our strategy targeted movie buffs and #NetflixNChill enthusiasts with engaging Bollywood-themed content, social media contests, offline collaterals, and a flavorsome website. Through these efforts, we generated buzz, created Instagram-worthy memories, and turned Pipo Popcorn into a true Bollywood blockbuster on social media.